03 Mar ExploRussia at ITB Berlin 2015
In the beginning of March, our team participated at ITB Berlin 2015, the world’s biggest travel trade show. It was the third time ExploRussia was exhibiting at ITB and regardless of tense geopolitical situation and controversies around Russia in the media, it was by far the most successful year for us so far. Except from many meaningful conversations, fruitful meetings and gaining tons of new business contacts, we shared our knowledge and experience, speaking at Pow-Wow for Tourism Professionals about spicing up city tours.
But wait, let’s see what happened at ITB step by step… (check out our photos here).
Our outstanding booth
One of the most important ingredient of any successful exhibition is of course the booth! ExploRussia got a prominent spot, in front of the stage, at the Adventure and Responsible Travel Hall.
Our stand wouldn’t be that pretty without Stepan Belyakov, young and aspiring Moscow designer, who helped us in creating banners and other ExploRussia’s marketing materials. Thank you!
Presentation at Pow-Wow for Tourism Professionals
For the second time already, Olga and Anula had the pleasure to deliver a presentation showcasing our good case practices. This time we spoke about organizing unforgattable city tours and ExploRussia’s unique Customer XPerience Model. Judging by the amazing feedback received after the presentation, we did a good job!)
ExploRussia at Travel Massive
A permanent element of every ITB Berlin is the Travel Massive party, which is co-organized by “our” Anula, who is part of the Travel Massive global team. This year, Travel Massive was huge (more than 500 tourism professionals were present!) and beside regular networking, we marked our presence by giving a short interview. See highlights from Travel Massive here and try to spot the familiar faces!
After 5 days of making new business partnerships and active networking, we decided to take a day off and enjoy Berlin! Brunches, walks, beers… well deserved break! With tons of new ideas and fresh energy for the upcoming season, ExploRussia is ready to rock again!